Tuesday, 18 February 2020

6 MOST RELEVANT SCHOOL SUBJECTS IN ADULTHOOD

**I wrote and published this first on https://lists.ng/

“…and you talk say you go school…” is a popular Nigerian phrase used to express disappointment when a supposedly educated person says/does something unintelligent. A level of wisdom is expected from school-educated people; eloquence, a superior intellect, an unusual perspective – a better one. Generally, more. Many Nigerians are only adept at theoretical question&answer at the detriment of practical problem&solution. Is schooling worth the investment?

Yes! Yes, you may never use the destructive distillation of coal at any of the works you will do as an adult. You may never have to state Ohm's Law or the Archimedes principle, but juggling two related scenarios, making sense of both and going with the best option requires the same principle guiding mathematical simultaneous equations. Shaking your head in disagreement after reading a statement out loud because it doesn’t sound right is a result of all the English Language lessons you took.

The application of knowledge is more important than the latent possession of it and this is a list of secondary school subjects that have the most impact/relevance on our adult, post-secondary-school lives. In no particular order, here goes:

GEOGRAPHY


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My favourite secondary school textbook after the dictionary was the World Atlas. I liked how all that vastness was captured on A4-sized, glossy pages. Secondary school geography gives a grounding in topography, agriculture, trade, tourism and so on.

The United States and Iran are currently having a right old intercontinental squabble. Other countries are picking sides and a rudimentary knowledge of world geography will lessen the toll on your brain. You understand treaties, weather, economic warfare, global warming, international relations and diplomacy due to a solid background in all the aspects of geography.


BIOLOGY


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Biology is the aspect of science that deals with the morphology and physiology of creatures and the interaction they share. When done examining the beings of things, one will see that, on some level in a natural ecosystem, these creatures are all interdependent.


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In 1958, the Chinese leader, Mao Zedong, launched the now-infamous Four Pests campaign to eradicate pests (mosquitoes, rodents, flies and sparrows) from the Chinese ecosystem because there was no apparent use for them aside spreading sickness and disease. This was a sad mistake that failed to look past the grains that sparrows eat – they also eat insects! In the absence of the sparrows, insects ran amok and infested crops. What followed was the worst locust outbreak in human history. They devastated crops and caused a famine that left between 30-40 million people dead.

These creatures, their components, functions and interactions are understood and applied accordingly due to our grasp of basic biology.


ECONOMICS


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Economics transcend finance and investment. Have you ever received a sum of money and gone ahead to spend it all without covering all your needs? Of course. Resources are never enough to cater to all our needs and a scale of reference is used to allot limited resources to the most important needs. The scale of preference, psychoanalysis of consumers, negotiation, budgeting, forgone alternatives are some of the terms we apply in daily lives without really defining them.

Micro- and macro-economics study the behaviour of individual households and firms while macroeconomics study economics on the national/regional scale. Wiki says economics is a social science that studies the production, distribution and consumption of goods and services. Economic analysis is crucial to running healthcare, business, finance, education, politics and science. 

Understanding economic systems and philosophies like capitalism and socialism help to navigate work, business and life. Simpler concepts like demand/supply and division of labour are applied to everyday ventures in order to boost efficiency.


ENGLISH LANGUAGE


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English is kuku not my language is a terrible excuse for communicational ineptitude. English is a pervasive international language and its mastery will never be useless.

“…the most important things are the hardest things to say. They are the things you get ashamed of because words diminish them – words shrink things that seemed limitless when they were in your head to no more than living size when they’re brought out…” --Stephen King

Stephen King gets it! On some level, all the English we need to know is geared toward communication, dissemination, information, education and correspondence. We do all of these and more on a daily basis with the English Language.


GOVERNMENT


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Adolf Hitler wrote: “…Instruction in world history in the so-called high schools is even today in a very sorry condition. Few teachers understand that the study of history can never be to learn historical dates and events by heart and recite them by rote; that what matters is not whether the child knows exactly when this battle or that was fought, when a General was born, or even when a monarch  (usually a very insignificant one) came into the crown of his forefathers. No, by the living God, this is very unimportant. To ‘learn’ history means to seek and find the forces which are the causes leading to those effects which we subsequently perceive as historical events."

Secondary school Government gives you a solid base upon which you build an understanding of history, war, politics, policies, polity, power, authority, sovereignty, constitution, organizations and all the –isms (capital-, feudal-, colonial-).


MATHEMATICS


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The knowledge of algebra (basic subtraction, multiplication, addition and division) proportions, ratios, bearing, sequencing, logic (-al reasoning), statistics, geometry, mensuration are only some of the applications of mathematics.

Euclid of Alexandria was a Greek mathematician who is often referred to as the “father of geometry”. His work was founded on a fundamental premise that “things which are equal to the same things are equal to each other”. That is the basic rule of mathematical reasoning.

From trifles such as the proportions in recipes; to more serious things like dimensions in construction and using calculus to optimize solutions by making mathematical models in business, engineering and medicine -- you will notice, upon close inspection, that no matter your exertion, there is some mathematics to it.

**Chemistry, Agricultural Science and Home Economics narrowly miss out.


-->> Captaincue is a content generator and a freelance writer. Work with me. Call/Text: 08132150177

"THE BUSINESS OF CONTENT" #TBOC. Captaincue's Review.

Date: 1st of February, 2020
Facilitators: Google Business Group, Lekki. David I. Adeleke, Terawork
Venue: Standard Bearers School

The talent in the lineup was simply ridiculous and the decision to attend was a no-brainer. People came late and a program slated for 9 am didn’t start until ten. It felt like people assumed the Nigerian factor (of lateness) would set in; without realizing that their individual acts aggregate to what is the Nigerian factor. One day, when people make allowances for the Nigerian factor in their movements, it will have positive connotations. I hope.

David I. Adeleke took the first session on “How Nigerians Consume and Pay for Your Content”. He discussed content types, formats before making deductions from the data of the research intelligence unit of Business Insider. From the data, he (we) deduced that:
I. Data is expensive in Nigeria. (maybe unaffordable for most, really)
II. Charle, times be hard and people love escapist content high on humour. Help people feel good with your content as much as possible. It sells
III. Aspirational content sells
IV. Nigerians are big on values
V. Audio-sexual content sells

He highlighted two of the best ways to monetize your stuff:
i. create content that brands can sponsor
ii. creating content that people will pay for.

Esoteric stuff is good, but if sale is the aim, one should create according to the demands of the market. A case study for how an outfit sold a particular content followed. David’s session ended at 11:18 am.

Peace Itimi took a session of “THE A-Z of Content Marketing”. She took the audience through the (condensed) four essences of content: informative, inspiring, educative and entertaining. Some of these overlap in many cases.

She talked us through the buyers’ journey — from awareness (let potential customers know you exist), to creating interest (capture their attention), consideration (further inform customers of what you do), conversion (foster a warm and personalized experience) and retention (encourage repeat business).

She talked about the building blocks of content marketing: vision, knowing your audience, metrics and so on. before delving into about Content Plan: content pillar, channels, format, type ratio (topical/evergreen), calendar and frequency.

Peace' talk on ideation was most important. You should keep a swipe file that inspires you and when brainstorming, go for quantity over quality. You can separate the wheat from the chaff later.

She amusingly literally ended her session with A-Z of content marketing. I’ll list a few: Incite action, have a budget, be consistent, be different, build an email list, focus on brand goals, find and fill a gap, be helpful, marketing, keep it short and simple, focus on user experience.
**********

PANEL TIME: Fu’ad Lawal, Aisha Owolabi (moderator), Ifeoma Amadi, Fisayo Fosudo

How/why did you start?
Fu’ad. Money, really. He saw openings for chemistry roles with a salary in the N25,000 region. He saw something for much more than that for writing roles and as he’d been writing for friends before, his decision was made.

What are the go-to tools/acts that have helped you monetize?
Ifeoma: Strategic positioning. Start by doing. If you’re targeting a brand, start without being commissioned. If you’re visible, you’re in mind and if you’re in mind, a window of opportunity will open if they are not doing you. In other words, action begets results.

Fu’ad: The starting point is always the audience. What do they care about and what would they pay for? You must find the best way to execute this? Then go through the data and choose a way of doing it that will fetch you money.

Fisayo: Analytics. That’s how he found out only 30% of his viewers are our people. He suggested answering a question in your content.
“…oh how does one charge an m3 battery?”Video caption could be: “how to charge the battery of an m3”. In other words, choose the format that will optimize visibility.Plenty stories. Lovely little, useful, easy-to-remember gems.

Piece of practical advice for monetization anyone starting out?
Fisayo: Don’t copy. Understand what they (your competition) are doing but find a twist. Be relatable. Find your spin.

Ifeoma: Learn to say no. Don’t accept nonsense price because you’re broke. Don’t copy.

Fu’ad: Copy….a lot! The first step into mastery is copying. You’ll find your voice eventually.

Fu’ad Lawal talked about payment. Money is always good but sometimes, not very often, exposure is really actually good. Then he spoke about organizing, networking and talking to each other. “Curiosity is content,’ he said. The panel ended at 2:02pm.




Lunch was served and people shook an unhealthy number of hands.


Femi Taiwo, the founder of terawork (partners of the program) gave a talk about globalization and content management. He contrasted pre- and post-globalization in music, football….before ending the session with candid advice on utilizing platforms, creating quality and emotive content and knowing your target audience.

The panelists took questions at 2:47 and there was a lighthearted argument of the “I am a lawyer too…” sort between some lawyers on the best/cheapest mode of protecting ideas. NDAs, trademarking and all that.

Genesis Onomiwo gave a short session on advertising, brand building, customer attraction, engagement and retention.

The program wound down with people winning gifts and vouchers from terawork. There was no single Nigerian ‘na God’ answer to questions on how to monetize content and that was deeply satisfying. It was a fine event.

Kudos all around.

Captaincue. Content Generator. Hell of a writer.
**This review was first published on Captaincue's Medium